On Privacy
The Facebook model is that your lack of privacy is precisely the product that's being sold to some hypothetical advertising customer who hasn't yet appeared in a giant ritual of human erasure to make computers seem smart.My dad and I had an interesting discussion recently in which we wondered if the next big search engine to gain popularity will be one that has a plain, simple, predictable interface (like Google used to have) that promises to collect no data from you or use data collected by other parties to personalize your results. It would retrieve "stupid" search results (no different from anyone else who uses the same keywords). Then the burden of using knowledge to find the ideal search result would be shifted back onto the user instead of the software. People could just get better at using search operators , retain their personal information, and still get the search results they desire.